Meta-description/Introduction:
Both traditional marketing and digital marketing can bring massive success to your business if they match your brand and your target audience. Take a look on how you can choose the right marketing for your brand and business, particularly on the perks of traditional marketing and digital marketing, their marketing methods, and salient factors you need to consider.
What is Traditional Marketing?
Traditional Marketing refers to the long-established methods of advertising such as magazines, billboards, fliers, TV or radio broadcasting, telemarketing, and more.
Why Should You Use Traditional Marketing?
As traditional marketing is the oldest form of marketing, it has been tried and tested by many brands and companies. It is effective in large scale campaigns and is attractive for reaching locals, especially through Billboards and TV or radio promotions. Because Traditional Marketing is often expensive, it also signifies the brand and the business’ wide customer base, authority, and appeal. Traditional Marketing also has lower cost methods that are effective for directly reaching customers such as fliers, brochures, newsletters, and more that attractively list down the products or services being offered.
Traditional Marketing Examples
- Print Advertisements – such as those in the form of Newspaper ads, Newsletters, Magazines, Brochures, Fliers, Postcards, Books, etc.
- Direct Mail Marketing – involves other forms of print advertisements that will be delivered or personally distributed to the intended target audience or customers, such as giving away Fliers, Brochures, Postcards, Business Cards, etc.
- Telemarketing/Sales Team – pitches the products or services to customers through phone calls or sms
- Signages, such as Banners, Billboards, Outdoor, Store and Building Signage, Vehicle Signage, etc.
- Broadcasting/Mass Media (TV, Radio, Press Release, etc.)
What is Digital Marketing?
Digital Marketing is also commonly referred to as online marketing for its marketing method capitalizes on the use of the internet to reach a wider, global audience, even with small-scale campaigns and short-term marketing goals, such as social media posts, blog posts, pay-per-click ads, websites, videos, and more.
Why Should You Use Digital Marketing
Digital Marketing meets potential customers where they often are: online. It also reaches a global audience or customer base. It conveniently facilitates engagements and interactions from interested customers and swiftly converts them into sales. Just as there is no limit to the internet, digital marketing campaigns can easily be updated and upgraded and they can reach a wider audience while remaining personalized according to the individual customer buying behavior. Investment returns are also easy to track and measure and further campaigns can be adjusted, making digital marketing cost-effective as brands and businesses won’t be paying too much if the current campaigns are not effective; in the same manner, they can increase investments for the campaigns that yield good results.
Digital Marketing Examples
- Social Media Marketing – involves brief but engaging posts on social media platforms such as instagram, twitter, facebook, linkedin, and more for various purposes ranging from educational, motivational, promotional, entertainment, announcement, and more
- Content Marketing – focuses on generating informational content that often establishes authority and expertise as well as enforces brand voice, such as through blog posts, ebooks, online magazines and press releases, and more
- Related Services:
- Video and Music Editing – to produce quality video content on on streaming platforms such as YouTube, TikTok, and more
- Website Design and Development – to build a website that showcases the online space of a business that holds all its content (blog posts, videos, etc.)
- Graphic Design – to complement the content, usually for blog posts, to be published on the website
- Related Services:
- Other examples of Digital Marketing include Search Engine Optimization, Email Marketing, Pay-per-Click Advertising, and more.
Compare Traditional Marketing and Digital Marketing
| Traditional Marketing | Digital Marketing | |
| Audience Reach/Targeting | Local | Global |
| Purpose | Brand Awareness and Authority | Engagement and Personalization |
| Time-frame | More effective for long-term goals or large-scale campaigns | More effective for short-term goals or constant small-scale campaigns |
| Cost | expensive | lower-cost |
Attention is the new currency, particularly the positive one. Businesses thrive because of the visibility and awareness it brings. Marketing is the means to generate positive attention to valuable businesses and choosing the right marketing for your business is a make or break. Hence, it is crucial to consider the costs, audience reach, purpose, short-term or long-term goal, and other advantages and disadvantages.
Looking for a marketing agency to help you introduce your brand voice to the world and connect your brand to your target audience? Check us out on our official website, Adme Marketing[1] . We cater to your traditional marketing and digital marketing needs such as Print Advertisements (Newsletters, Magazines, and Brochures), Direct Mail Marketing (Fliers, Postcards, and Business Cards), Telemarketing/Sales Team), Social Media Marketing, Website Design and Development, Video and Music Editing, and Photo Enhancement. Mark your business!